Concept Local was founded by two internet marketing pioneers who worked together in the early 90’s, through the Internet boom, and later branched out to become top E-commerce and Online Marketing executives in large corporations.

After watching large, powerful websites continue to take customers from smaller, neighborhood businesses they decided to join together to teach small businesses how to compete online. The founders of Concept Local know that online sales and marketing does not have to be only for well-known, corporate websites, but that Local and Mid-sized companies can also use the Internet to prosper.

Concept Local levels the playing field for local businesses by employing the same effective online marketing techniques leveraged by large, national brands. Through a strategic mix of Search Marketing (advertising on Google), Affordable Websites, and Email Marketing (emails sent from your company to your customers), Concept Local develops an ongoing, individualized online marketing strategy for every customer. 

It’s time to use the Internet to grow your business. Contact us at 1-800-497-2882 or by email to learn more.

Gina Kearney: CEO & Founder                        

Gina Kearney is an online direct marketing and e-commerce industry veteran with more than 15 years of online marketing experience. Prior to founding Concept Local in 2007, she successfully managed Internet acquisition for Bookspan, the largest book club operator in North America (Book-of-the-Month, Doubleday, Literary Guild, etc.). As Bookspan’s Director of Internet Marketing, Gina had responsibility for all Internet acquisition marketing activities ranging from media placement optimization and creative to search, email, and platform development. Under Gina's direction, Bookspan successfully marketed and managed websites for 35 online properties resulting in the acquisition of 100,000,000 new book cub members per year.

Gina also served as the Vice President of Marketing & Operations at Sendtraffic.com, an online search agency, where she successfully managed the Account Services division for pay-per-click advertisers until their acquisition in 2001.

As the Vice President of Direct Marketing at iVillage, the online women's network, she launched a direct marketing email division that grew from $0 to $15 million in a three year period.

Additionally, Gina has many years of direct response, local and geo-targeted online marketing, SEO, SEM, data collection, database marketing, affiliate, creative and website development, media buying, technology and platform development, and online promotional experience.

R. Andrew Kinney:  President & Co-Founder

R. Andrew Kinney has worked on Internet initiatives since before the Web existed. He has over 15 years of experience in Internet development, E-commerce and Online Marketing.

Andrew’s career began in 1994, working on the pioneering Net Guide series of Internet manuals under the tutelage of Michael Wolff, founder of one of the world’s first Internet businesses.  At the birth of the World Wide Web Andrew joined Time Warner’s Court TV, where he oversaw  the station’s first online venture, CourtTV.com.

In 1996 he became the first partner at the online marketing start-up Promotions.com, where he created and managed the popular online marketing website Webstakes.com. The company would grow to over 150 employees and a Nasdaq IPO prior to be being acquired by iVillage.

Andrew then joined a Fortune 1000 corporation and became Director of E-commerce, where he oversaw all Internet strategy and development for a number large consumer brands. Andrew and his team grew the organization’s online sales into millions of dollars.

Andrew is intent on using all of his E-commerce and online marketing skills to help teach small organizations how to effectively compete online.

Concept Local: Our Team

Concept Local was founded on the premise that good relationships make good business. We don't see oursleves as having clients, but as an extension of our clients' businesses themselves. The same holds true for our dedicated team. With our extensive experience in online marketing and website development, Concept Local has been fortunate to attract and employ some of the most accomplished online designers, direct marketers and programmers. If you are experienced and interested in Local Online Marketing please send a resume to hr@conceptlocal.com.

Like the founders, the staff at Concept Local also believes in helping small businesses compete online - and they dedicate themselves to this goal every day. The team at Concept Local is ready to go to work for you!