Concept Local Online Marketing
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Online Marketing:
Success Stories.

Solar Tech South
Company: Solar Tech South
Owner: Markus Wilhelm
Goals: To develop a website to increase customer leads, generate Solar Showroom awareness and foot traffic, and differentiate STS from local competition.
Our Services: ◊ Website design, copywriting and production.
◊ Google search marketing.
Results: ◊ Free Solar Evaluation leads increased.
◊ Increased local brand and showroom awareness.
Port Washington Diner
Company: Port Washington Diner
Owners: Angelo Hilas & Angelo Galimanis
Goals: To develop a website to attract local residents, mirror the look & feel of the newly renovated diner, and capture email addresses of local residents and patrons.
Our Services: ◊ Website design, copywriting & development.
Results: ◊ Increased local awareness and inbound website traffic.
◊ Ability to point customers to an online menu.
Abelow & Cassandro, LLC
Company: Abelow & Cassandro, LLC
Owners: Robert Cassandro & Ross Abelow
Goals: To redesign the company logo and relaunch their website to position Abelow & Cassandro as a leading renewable energy law firm.
Our Services: ◊ Logo Design
◊ Website design, copywriting & development.
Results: ◊ Positive feedback from customers and industry personnel.
◊ A cohesive, professional online presence.
◊ A unified, branded site to deliver content and industry information.
Buckle-Down
Company: Buckle-Down
Owners: Jason Dorf & Ross Lableson
Goals: To redesign their website to showcase product lines and increase wholesale customer leads.
Our
Services:
◊ Website design, copywriting & development
◊ Google search marketing
◊ Email marketing
Results: ◊ Increase in wholesale customer leads.
◊ Increase in traffic and product line awareness.
Owner's Comments: “Working with Concept Local is an absolute pleasure - I wish all my vendors were like them! I simply send them an email and whatever we need gets done.”
MrShirt.com by Viking
Company: Viking Embroidery & Screenprinting
Owner: David Kjeldsen
Goals: To redesign their website to increase leads, showcase company history, embroidery and screenprinting services and to offer online coupons and specials.
Our Services: ◊ Website design, copywriting & development
◊ Google search marketing
◊ Email marketing
Results: ◊ Increase in retail and wholesale customer leads.
◊ Increase in website traffic.
◊ Increase in sales as a direct result of email promotions.
Owner’s Comments: "It's rare when your staff thinks of a vendor as an integral part of the team. The folks at Concept Local quickly grasped what our business was about and what we needed to do to get us to the next level. Our monthly in-house meetings with Concept Local provide on-time feedback as well as much desired marketing help. Best of all, they are available virtually 24/7!"
Inner Balance Spa
Company: Inner Balance Wellness Center
Owner: Michele Scotto-Rosenblatt
Goals: To use the Internet to decrease print advertising costs, increase new customers and market to existing customer through email.
Our Services: ◊ Designed and produced a professional website with customer acquisition strategies.
◊ Locally targeted Google and Yahoo! search advertising.
◊ Enhanced and included Local Listings on major listing services.
◊ Launched a special email program to book appointments on slower days.
Results: ◊ Continuous increase in new customers.
◊ High response rates to email offers.
◊ Increased local business awareness and branding.
◊ Reduced print advertising spend and dependency.
Owner’s Comments: “As a business owner for five years, I knew I had to take my business to the next level. To me that was online marketing. My goal for 2009 was to reduce print ads and go full force with emails and my website. Discovering Concept Local was perfect timing. They listened to what I wanted to do, gave me their ideas and we have reached our goals so far for the year. I could not have done it myself.”
SalvageZone
Company: SalvageZone
Owner: Nick Monogioudis
Goals: Use Search Marketing to target specific countries (outside of the United States ) to maximize online spend and drive leads.
Our Services: ◊ Completely re-designed website with a simple, professional site layout and lead capture.
◊ Locally targeted search advertising for select countries in Europe and the Middle East.
◊ Link building and website optimization to aid Organic search results.
◊ Continual Search management to maximize ROI and drive website traffic.
Results: Daily leads and inquiries from countries we have targeted.
◊ Higher paid and organic placement for key search terms.
◊ Significantly reduced Search spend while increasing website traffic and online leads.
Owner’s Comments: “Although we had a website it wasn't generating sales or meeting our expectations. Concept Local built us a new website with a strategic approach to make it easy to use and encourage potential leads to contact us. The number of leads we receive has increased significantly. They were also able to integrate our existing Content Management System enabling us to have a new site at a fraction of what we expected to spend. Concept Local's management of our keyword advertising on Google has also exceeded our expectations. They provide a personal approach and guidance we just haven't seen with other online marketing solutions.”
Frederick's Restauraunt
Company: Frederick’s Restaurant
Owner: Kristopher Wolff
Goals: Develop a website to increase customer base, compete with local competition, and offer online-only coupons and special offers.
Our Services: ◊ Designed and produced an affordable, professional website.
◊ Locally targeted Google search campaigns.
◊ Built a customer database for email remarketing.
◊ Developed online promotions to increase reservations.
Results: ◊ New and current customers joined email list.
◊ Reservations increased due to online-only promotions.
◊ New customer database now accessible and ready for re-marketing.
Owner’s Comments: “I knew I had to take my business online but didn’t know where to begin. Concept Local listened to my ideas and developed a plan to reach my business goals. I was thrilled when customers began signing up for our newsletter and booking reservations with our online-only coupon. Concept Local continues to help my business grow and I consider it a worthwhile, long-term investment.”
Visual Content Solutions
Company: Visual Content Solutions
Owner: Christopher Contois
Goals: Attract new customers using Search advertising.
Our Services: ◊ Create and manage search advertising campaigns on Google.
◊ Relentless Search program optimization.
Results: ◊ Multiple high-quality leads generated from Search advertising.
◊ Consistently outrank top competitors for key search terms.
◊ Highly valuable new clients attributable to search marketing.
Owner’s Comments: “Although we are highly experienced with computers and graphic design, making search (Google) advertising work to attract new customers - in a way that is profitable - is something which we've learned is better left to the experts. Concept Local’s personalized management of our Google campaigns has been consistently delivering phone calls to our office, many of which become VCS clients.”



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