Online Marketing: Success Stories.
 |
|
| Company: |
Inner Balance Wellness Center |
| Owner: |
Michele Scotto-Rosenblatt |
| Online marketing goals: |
Use the Internet to decrease print advertising costs, increase new customers and market to existing customer through email. |
| Our Solutions: |
◊ Designed and produced a professional website with customer acquisition strategies.
◊ Locally targeted Google and Yahoo! search advertising.
◊ Enhanced and included Local Listings on major listing services.
◊ Launched a special email program to book appointments on slower days.
|
| Results: |
◊ Continuous increase in new customers.
◊ High response rates to email offers.
◊ Increased local business awareness and branding.
◊ Reduced print advertising spend and dependency.
|
| Owner’s Comments: |
“As a business owner for five years, I knew I had to take my business to the next level. To me that was online marketing. My goal for 2009 was to reduce print ads and go full force with emails and my website. Discovering Concept Local was perfect timing. They listened to what I wanted to do, gave me their ideas and we have reached our goals so far for the year. I could not have done it myself.” |
|
 |
 |
|
| Company: |
SalvageZone |
| Owner: |
Nick Monogioudis |
| Online marketing goals: |
Use Search Marketing to target specific countries (outside of the United States ) to maximize online spend and drive leads. |
| Our Solutions: |
◊ Completely re-designed website with a simple, professional site layout and lead capture.
◊ Locally targeted search advertising for select countries in Europe and the Middle East.
◊ Link building and website optimization to aid Organic search results.
◊ Continual Search management to maximize ROI and drive website traffic.
|
| Results: |
◊ Daily leads and inquiries from countries we have targeted.
◊ Higher paid and organic placement for key search terms.
◊ Significantly reduced Search spend while increasing website traffic and online leads.
|
| Owner’s Comments: |
“Although we had a website it wasn't generating sales or meeting our expectations. Concept Local built us a new website with a strategic approach to make it easy to use and encourage potential leads to contact us. The number of leads we receive has increased significantly. They were also able to integrate our existing Content Management System enabling us to have a new site at a fraction of what we expected to spend. Concept Local's management of our keyword advertising on Google has also exceeded our expectations. They provide a personal approach and guidance we just haven't seen with other online marketing solutions.” |
|
| |
 |
|
| Company: |
Frederick’s Restaurant |
| Owner: |
Kristopher Wolff |
Online marketing
goals: |
Develop a website to increase customer base, compete with local competition, and offer online-only coupons and special offers. |
| Our Solutions: |
◊ Designed and produced an affordable, professional website.
◊ Locally targeted Google search campaigns.
◊ Began building a customer database.
◊ Developed special online promotions to increase reservations.
|
| Results: |
◊ New and current customers joined email list.
◊ Reservations increased due to online-only promotions.
◊ New customer database now accessible and ready for re-marketing.
|
| Owner’s Comments: |
“I knew I had to take my business online but didn’t know where to begin. Concept Local listened to my ideas and developed a plan to reach my business goals. I was thrilled when customers began signing up for our newsletter and booking reservations with our online-only coupon. Concept Local continues to help my business grow and I consider it a worthwhile, long-term investment.” |
|
| |
 |
|
| Company: |
Visual Content Solutions |
| Owner: |
Christopher Contois |
| Online marketing goals: |
Attract new customers using Search advertising. |
| Our Solutions: |
◊ Create and manage search adveritisng campaigns on Google.
◊ Relentless Search program optimization.
|
| Results: |
◊ Multiple high-quality leads generated from Search advertising.
◊ Consistently outrank top competitors for key search terms.
◊ Highly valuable new clients attributable to search marketing.
|
| Owner’s Comments: |
“Although we are highly experienced with computers and graphic design, making search (Google) advertising work to attract new customers - in a way that is profitable - is something which we've learned is better left to the experts. Concept Local’s personalized management of our Google campaigns has been consistently delivering phone calls to our office, many of which become VCS clients.” |
|
|
 |
|
© 2010 Concept Local, Inc. All Rights Reserved. |
